If any cancer needs an "awareness" campaign, it's skin cancer. Not only are skin cancer rates shooting through the roof, women have been so brainwashed about the desirability of tan skin that some of them will utter such apparently moronic things as "I'd rather get skin cancer than be pale." Skin cancer can be deadly. Would any woman say she'd rather get breast cancer than be pale? Then which cancer should we be raising awareness for? Melanoma is the second most common cancer in women aged 20-29, and the kicker is, it's largely preventable. You'd have to think an awareness campaign could really make a difference. But for some reason, activist women have latched onto breasts as their raison d'etre, which seems misguided in light of the concrete good that could be achieved in skin cancer prevention.
And the most ironic twist for the breast cancer "awareness" movement? One of the Susan G. Komen corporate sponsors is Wyeth, the pharmaceutical company, which markets products which actually CAUSE breast cancer (though they state that the partnership is technically "Wyeth-Chapstick Brand Lip Moisturizer).
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