Thursday, February 19, 2009

Aggravating Marketing Spin

In my line of work, obviously we have to make things sound more useful and/or interesting, but these phrases have been WAAAAAY overutilized:

1. Leverage: Why say "Using your resources" when you can say "Leveraging your resources" and achieve twice the impact and ten times the douchebaggery?

2. Solutions: It's okay to use this word if you have just proved Fermat's Last Theorem. Otherwise, just stick with "products" and you won't sound quite as pretentious.

3. Value-Add: I would hope something that I'm paying for adds value.

4. Anything that starts with "e-": I think that the Internet is a recognized and well-entrenched part of the fabric of our society now, so we can stop saying that we had e-conversations over e-mail making e-dates for our e-calendars. Close second: anything that starts with "i-".

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